A story
"For the first time, I knew exactly what I'd earn before the rains came."
Before I joined Sunflower Africa, I'd finish the season and then spend weeks looking for someone willing to buy. The price was always whatever they wanted to give. Now, I sign the contract, I plant, I harvest, and the buyer is already there. That changes everything.
James farms two acres of sunflower in Narok County. Like most smallholder farmers in his area, he used to sell through brokers who set the price after the harvest was already in — when his bargaining position was weakest. Good seasons felt unpredictable. Bad seasons felt catastrophic.
His second season with Sunflower Africa, he received certified seeds, three visits from a field agronomist, and a contract that locked in his price before planting began. He harvested 30% more than his previous best yield. The buyer collected from his farm. He's already registered for the next season.
J
James Kirui
Narok County · contracted farmer since 2023